The study reveals that there are changing conceptions of masculinity, co-author and sociologist Mark McCormack of Durham University says. Ninety-three percent of these participants also reported that they had spooned or cuddled with another male. A new study, published in the journal of Men and Masculinities, showed that 98 percent of the white, college-age male athletes who participated in the study had shared a bed with another guy. Now, researchers are looking into this idea of “bromance,” and are pinning it as a sign of our changing society and views on homosexuality. Instead, their bromance appears to be the face of a deep, close, and rewarding friendship. Perhaps you’re familiar with the endearing “bromance” of Scrubs co-stars Zach Braff and Donald Faison - the pair isn’t afraid to take shots of themselves hugging in bathtubs or riding on a motorcycle together.ĭespite what may seem like “gay” behavior for straight men, Braff and Faison aren’t phased by their homosocial antics.